white-ceramic-mug-beside-spiral-notebook

Expert copywriting

for female business owners & executives.

Increase Your Revenue. Delight Your Audience. And Build Your Legacy.

- Click to Schedule a 15 Minute Consultation -

 

WELCOME

Hi there. I see you. And I am freaking blown away by you.

 

As the world has delivered curve ball after curve ball, you keep showing up. And working hard.

 

Gosh, you work hard. To grow your business, lead your team, care for your family, and curate positive, heartfelt messages.

As a smart, successful woman in business, your demands have increased. And increased. 

 

Demands on your time, attention, and energy.

Girl, you are tired. In this fast-paced world, there are times you struggle to keep up. To keep your head above water.

Add to that a global pandemic, and wow. Just wow.

You worry more. And earn less.

 

And yet, you try. Hard.

You adapt. You adjust. 

And it is so freaking frustrating.

You see your peers, your competitors, getting ahead. You see them rethink their business strategy. And act. Quickly.

Overnight, their new direction is seamlessly executed. Web, social, all of it. Heck, you even opt-in for their newest release.

 

And dang, it's good. So good.

What the heck? Don’t they have the same number of hours in the day? The same demands? The same struggle?

 

Yes, they do.

Want in on their secret? They have a really good copywriter.

Someone to get inside the mind of their customers, their potential customers. To understand them. To serve them... really well, even as they pivot in this new age of business. Especially as they pivot.

You can, too. You can delight your customer with consistent, professional content.

 

And a solid marketing strategy.

In fact, it is more important now than ever before.

Why? Because 47% of buyers (that's almost half of your customers!) view 3 to 5 pieces of content before engaging with a sales representative. [Spotio Report, April 2020]

How do you delight your buyer, you may ask? With your online presence, of course. I'm talking website, blog posts, and amazing opt-ins. All to reach your customers, and potential customers, in a much more natural, impactful way.

In fact, play along. Envision your best customer, your very best client. The one you welcome back, time and time again. What's her name? Go on, say it out loud.

Take a deep breath, roll your clenched shoulders, and take a moment to really imagine her.

Now, imagine more customers, just like her. In fact, imagine ten, or twenty more of her. And imagine the impact that would have on your business. On your life.

Hi there, I'm Katie, a freelance copywriter and strategist for female founders and executives.

 

I help women cut through the noise to:

  1. Generate revenue - yes, let's focus on making you money, money for you to grow your team, diversify your offerings, give back to your community, and take care of those you love. Money that will give you peace-of-mind along with a better nights sleep. Relief from the rollercoaster you've been riding. And security, independence and confidence.

  2. Gain visibility and authority - be the go-to person in your industry and your circle; elevate your voice and your wisdom. Because we both know the world needs more of you. Your leadership, your thoughts, your unique perspective. More, well, you.

  3. Save time - precious time that you can give to the people and things that actually fill you up. Remember those? The ones that stood by you time and time again as you put out the fires in your growing business. And still do. The cornerstones in your life, the things that fall to the side as you give your all to your business.  

  4. Build your legacy - for you, for your family, and for generations to come. The gift of freedom never felt so good. Think of all the good things you've always wanted to put out into the world. Now you can.  

  5. And cultivate relationships with the right clients - taking them from complete strangers to adoring fans. Improving their lives, the lives of those in their circle. And at the same time, increasing your reach, your impact, your bottom-line.

 

When you work with me, you get professional copy, delivered on-time. You get my 15+ years of business knowledge, along with well crafted, well researched, timely content that is polished, formatted, and ready-to-go.

 

To grow your business and your impact.

 

Ready to chat?

 

                                                                                       

ABOUT KATIE

SERVICES & RATES

PORTFOLIO

4 Things That Will Boost Your Confidence as an Entrepreneur

A guest post for a course creator and copywriting coach.

This post is part how-to, part inspirational, and all heart.

All Things Summer

A pdf opt-in for busy women to plan for the upcoming season. Both for personal and professional applications.

Cultivate: An Intentional, Forward Focused Workshop

Sales copy for an online course. In this case, copy that speaks to female business owners and executives looking to pivot.

 

Website Copy – Starting at $2,000*

Speak directly to your ideal client. Create an immediate connection. And build trust.

Heck, let's make your visitor's day with excellent copy that will get them to act.

All through SEO optimized website copy. In your tone, for your unique business.

It's content written for three audiences: the skimmer, the digger AND Google.

We all know a skimmer, the one that only reads the headlines and lists.

And a digger, the person who wants ALL the information and then some.

And Google, so your audience AND those you want to attract can find you and your services easily.

Blogs - Starting at $500**

This is the core of your content, your true voice and message. Blogs are a helpful, curated conversation with your audience.

They will build your momentum over time, engage your audience and expand your reach.

A weekly blog strategy will grow your authority and increase your visibility.

Your customers will thank you. And so will your bottom line.

E-Books & Opt-Ins - Starting at $1,000

Wow your ideal customer with your expertly crafted, must-have E-Book or Opt-In.

A timely, easy-to-use (and to share) freebie is a real game-changer.

It will grow your email list, your fan base; and get them talking and sharing your unique content.

A helpful freebie is the best thing to do for your business.  

 

E-Mail Sequences - Starting at $1,000

Take your course, your product, your service, and share it with your audience.

In a way that will inspire AND get them to act. To download your freebie. And to buy.

Give them that 'aha' moment, you know, the one when your ideal customer becomes your lifelong client.

From you, their trusted friend and advisor.

Strategy Session - Starting at $100

Not sure where to start? Grab your favorite beverage as we talk through your current needs.

Let's chat about your business goals and any upcoming projects.

You'll walk away from this call more confident, more focused, with solid next steps.

 

 

*Ask me about monthly retainers & bundles for recurring services

**My pricing always includes in-depth research & one round of edits 

 

ADORING FANS

Erin McGlaughlin

Founder + Business Consultant,

 Design Quake

Katie delivers an outstanding work product. She’s professional, always prepared and very talented.

 

Where Katie really shines is in her uplifting client approach. She takes the time to understand you and your needs.       Her encouraging nature makes the engagement process a delight and your work together stronger.

Christy Renjilian

Executive Director,

Child Care Consultants, Inc.

Katie is very warm and personable. She provided support for my team of 70 employees, starting with a series of staff retreats. She engaged all types of staff, even those most reluctant to participate, and provided ongoing support via blogs and team emails.

I highly recommend Katie to anyone looking to improve their teamwork, communication, personal and professional goal-setting, and organizational culture.

Sarah Turner

Founder + Course Creator,

Sarah Turner Agency

Katie is an absolute pleasure to work with. She is excellent at communicating clearly and concisely and never misses a deadline.

 

I'm a successful copywriter myself, so I know great copy when I see it.

 

Katie's writing will help take your business to the next level.

 

ABOUT

Hi, I'm Katie, a freelance copywriter and business strategist.

I'm also a born and raised farm girl, gardener, and explorer. 

 

After getting a Business Degree in college, I spent six years in the automotive industry as a shop manager. Oh girl, I have stories. 

 

And then ten years at a local chamber of commerce. I worked alongside the most successful, innovative people in our community - connecting with business owners, writing grants, drafting economic reports, and launching new initiatives.

 

My background is in service. I approach life and business with a mindset of connection, love, and gratitude.

Even as a child, my summers were spent designing a fort with my siblings and cousins. The fort, Mt. Brushmore, was membership-based, And yes, there were dues. I was Treasurer, and our goal was to go all-in on a holiday gift for our beloved grandmother.

Fast-forward 30 years, now with over 15 years of business under my belt, I resigned from a career I loved to launch my business - to flex my creative spirit and really serve women I admire.

Women like you, women in business - to increase your revenue, delight your audience, and build your legacy.

When you work with me, you gain an experienced team member committed to your goals. A professional content strategist. And a real lover of all things storytelling. 

Want to chat all things content strategy? Send me an email to start the conversation.

 

CONTACT

Ready to chat all things content strategy? 

In this free, 15-minute phone call, we'll cover:

1. Your goals – are you looking for deeper relationships? Increased awareness? Bigger impact? More income? 

2. Your existing strategy – what’s working, and what isn’t.

3. How we can work together – let's talk about content your audience craves as we develop an initial plan.

4. How I save you time – by delivering consistent, quality copy that produces results.

STAY IN TOUCH

Want more love, inspiration, and encouragement in your life? Grab my weekly email.

Follow me:

  • Black Facebook Icon
  • Black LinkedIn Icon
© 2020 by Katie Caples, LLC. Proudly created with WIX.COM